Audrey Morrison
Designer & User experience Director
Making design
people remember
View Work
Based in Kansas City · Available for freelance
Selected Work
Recent Projects
All case studies
Web Design Pitch • January 2026
Swan & Dolphin Innovative Web Design Approach
To win back the Walt Disney World Swan and Dolphin Resort account, I led the "Touch of Gold" website redesign. By collaborating with my team on a high-fidelity prototype, we highlighted practical AI applications like asset personalization alongside a compelling, aspirational narrative. This forward-thinking presentation successfully re-engaged the client and won back their business.
Brand and web design pitch • July 2025
Opill: Small Pill, Smart Support
To help women overcome privacy and accessibility barriers when managing the over-the-counter birth control Opill, we developed "Ona," an intuitive mobile app that empowers users to confidently take ownership of their reproductive health through discreet reminders, personalized tips, and customizable privacy features.
Digital campaign and CRM · 2025
MyCoke Holiday Nostalgia
To boost Coca-Cola's B2B holiday sales, I developed and deployed an integrated digital campaign that leveraged nostalgic imagery across targeted emails and banner ads to drive seasonal product stocking among wholesale partners.
UI Design · Data Viz · 2025
Hill's Survey Insight Platform
We transformed our client's static survey reports into a dynamic, CMS-powered digital platform with interactive data visualizations, significantly improving accessibility and empowering stakeholders to make data-driven decisions.
Digital campaign and CRM · 2025
Sprite holiday boost
To boost holiday sales, my team developed a comprehensive, ready-to-launch B2B digital campaign for Sprite that utilizes targeted ads and data-driven emails to incentivize wholesale partners and drive pre-season stocking.
Web Design · Motion · 2022
Ranger-Guided, Virtually Explored
Long-form editorial platform for a climate-focused magazine. Scroll-driven storytelling with adaptive typography.
About
Designing the
human experience
If only UX was just about logic and wireframes. In digital design, pure utility is a fool's errand—users are walking, talking bundles of emotion, and they navigate digital spaces as such.
My job as a Senior Experience Director at VML is to help brands connect with those humans. Over the last 15 years, I’ve done exactly that for Sherwin-Williams, Hill’s Pet Nutrition, Coca-Cola, and Humana—fueling a 75% pitch win rate in 2025-26.
Using my deep background in branding and visual design, I bridge the gap between conceptual ideas and boundary-pushing solutions. I proactively integrate AI to rapidly prototype and empower cross-functional teams, ensuring we focus on what actually matters: elevating usability through strong visual hierarchy, thoughtful interaction patterns, and an accessible design language that gives a brand its pulse.
Because at the end of the day, the human experience is what counts. When I'm not designing digital ones, I'm out living my own—chasing new adventures, biking, and spending time with my husband and two amazing kids.
Figma
Prototyping
Design Systems
Motion Design
Data Visualization
Accessibility
User Research
Adobe Creative Cloud
Nano Bana Pro
Brand Visualization
Background
Experience
Senior Experience Designer, UI
VML
In digital design, pure utility is falling short of the mark—users navigate spaces with emotion, and my role as a Senior Experience Director at VML is to help brands connect with those humans. By blending a deep background in visual design with AI-driven prototyping, I empower teams to build boundary-pushing, accessible design systems that have fueled a 75% pitch win rate across major accounts like Sherwin-Williams and Coca-Cola. Ultimately, whether I'm crafting thoughtful interaction patterns or living my own adventures with my family, the human experience is at the center of everything I do.
2019 - 2026
Senior Designer
VML
Concepting, creating and polishing work for digital, brand and campaign materials in collaboration with VMLY&R's alignment teams, new business, and internal marketing. Working with all VMLY&R alignments, I create conceptual ideas, websites, social campaigns, presentations, and collateral materials for brands such as Wendy's, Tyson Foods, Edward Jones, Electrolux, Ford, Office Depot, TEDxKC and VMLY&R's internal marketing team. For new business, I collaborated with teams winning new business pitches for Russell Stovers, Bass Pro Shops, the International Olympic Committee, Sherwin Williams and many more.
2013 - 2019
Art Director
VML
Developing award-winning work, creating lasting brand identities and executing polished ideas through print and digital spaces. In collaboration with the Version team, I worked on brands such as Hotel Phillips, The Elms, Elmwood Reclaimed Timber, Executive Airshare, Nashville Convention and Visitors Corp. and endpolionow.org.
2011 - 2013
Assistant Art Director
Noble
Developing all marketing materials, websites and print and digital ads. As a member of the home and building team, consisting of TAMKO, AGC Glass, Behr, and VT Architectural Wood Doors, I presented conceptual work, coordinated with print and web production and executed those concepts across multiple mediums.
2011
Hello.
Contact
Let's make
something great.
Available for select projects, collaborations, and full-time roles. Always up for a good conversation.
Designer & User experience Director
Making design
people remember
Based in Kansas City · Available for freelance
Selected Work
Recent Projects
All case studies
Web Design Pitch • January 2026
Swan & Dolphin Innovative Web Design Approach
To win back the Walt Disney World Swan and Dolphin Resort account, I led the "Touch of Gold" website redesign. By collaborating with my team on a high-fidelity prototype, we highlighted practical AI applications like asset personalization alongside a compelling, aspirational narrative. This forward-thinking presentation successfully re-engaged the client and won back their business.
Brand and web design pitch • July 2025
Opill: Small Pill, Smart Support
To help women overcome privacy and accessibility barriers when managing the over-the-counter birth control Opill, we developed "Ona," an intuitive mobile app that empowers users to confidently take ownership of their reproductive health through discreet reminders, personalized tips, and customizable privacy features.
UI Design · Data Viz · 2025
Hill's Survey Insight Platform
We transformed our client's static survey reports into a dynamic, CMS-powered digital platform with interactive data visualizations, significantly improving accessibility and empowering stakeholders to make data-driven decisions.
Digital campaign and CRM · 2025
MyCoke Holiday Nostalgia
To boost Coca-Cola's B2B holiday sales, I developed and deployed an integrated digital campaign that leveraged nostalgic imagery across targeted emails and banner ads to drive seasonal product stocking among wholesale partners.
Digital campaign and CRM · 2025
Sprite holiday boost
To boost holiday sales, my team developed a comprehensive, ready-to-launch B2B digital campaign for Sprite that utilizes targeted ads and data-driven emails to incentivize wholesale partners and drive pre-season stocking.
UX Research • Web Design · Motion · 2024
Ranger-Guided, Virtually Explored
Long-form editorial platform for a climate-focused magazine. Scroll-driven storytelling with adaptive typography.
About
Designing the
human experience
If only UX was just about logic and wireframes. In digital design, pure utility is a fool's errand—users are walking, talking bundles of emotion, and they navigate digital spaces as such.
My job as a Senior Experience Director at VML is to help brands connect with those humans. Over the last 15 years, I’ve done exactly that for Sherwin-Williams, Hill’s Pet Nutrition, Coca-Cola, and Humana—fueling a 75% pitch win rate in 2025-26.
Using my deep background in branding and visual design, I bridge the gap between conceptual ideas and boundary-pushing solutions. I proactively integrate AI to rapidly prototype and empower cross-functional teams, ensuring we focus on what actually matters: elevating usability through strong visual hierarchy, thoughtful interaction patterns, and an accessible design language that gives a brand its pulse.
Because at the end of the day, the human experience is what counts. When I'm not designing digital ones, I'm out living my own—chasing new adventures, biking, and spending time with my husband and two amazing kids.
Figma
Prototyping
Motion Design
Design Systems
Data Visualization
Accessibility
User Research
Adobe Creative Cloud
Nano Bana Pro
Brand Visualization
Background
Experience
Senior Experience Designer, UI
VML
In digital design, pure utility is falling short of the mark—users navigate spaces with emotion, and my role as a Senior Experience Director at VML is to help brands connect with those humans. By blending a deep background in visual design with AI-driven prototyping, I empower teams to build boundary-pushing, accessible design systems that have fueled a 75% pitch win rate across major accounts like Sherwin-Williams and Coca-Cola. Ultimately, whether I'm crafting thoughtful interaction patterns or living my own adventures with my family, the human experience is at the center of everything I do.
2019 - 2026
Senior Designer
VML
Concepting, creating and polishing work for digital, brand and campaign materials in collaboration with VMLY&R's alignment teams, new business, and internal marketing. Working with all VMLY&R alignments, I create conceptual ideas, websites, social campaigns, presentations, and collateral materials for brands such as Wendy's, Tyson Foods, Edward Jones, Electrolux, Ford, Office Depot, TEDxKC and VMLY&R's internal marketing team. For new business, I collaborated with teams winning new business pitches for Russell Stovers, Bass Pro Shops, the International Olympic Committee, Sherwin Williams and many more.
2013 - 2019
Art Director
VML
Developing award-winning work, creating lasting brand identities and executing polished ideas through print and digital spaces. In collaboration with the Version team, I worked on brands such as Hotel Phillips, The Elms, Elmwood Reclaimed Timber, Executive Airshare, Nashville Convention and Visitors Corp. and endpolionow.org.
2011 - 2013
Assitant Art Director
Noble Advertising
Developing all marketing materials, websites and print and digital ads. As a member of the home and building team, consisting of TAMKO, AGC Glass, Behr, and VT Architectural Wood Doors, I presented conceptual work, coordinated with print and web production and executed those concepts across multiple mediums.
2011
Hello.
Contact
Let's make
something great.
Available for select projects, collaborations, and full-time roles. Always up for a good conversation.
Designer & User experience Director
Making design
people remember
Based in Kansas City · Available for freelance
Selected Work
Recent Projects
All case studies
Web Design Pitch • January 2026
Swan & Dolphin Innovative Web Design Approach
To win back the Walt Disney World Swan and Dolphin Resort account, I led the "Touch of Gold" website redesign. By collaborating with my team on a high-fidelity prototype, we highlighted practical AI applications like asset personalization alongside a compelling, aspirational narrative. This forward-thinking presentation successfully re-engaged the client and won back their business.
Brand and web design pitch • July 2025
Opill: Small Pill, Smart Support
To help women overcome privacy and accessibility barriers when managing the over-the-counter birth control Opill, we developed "Ona," an intuitive mobile app that empowers users to confidently take ownership of their reproductive health through discreet reminders, personalized tips, and customizable privacy features.
UI Design · Data Viz · 2025
Hill's Survey Insight Platform
We transformed our client's static survey reports into a dynamic, CMS-powered digital platform with interactive data visualizations, significantly improving accessibility and empowering stakeholders to make data-driven decisions.
Digital campaign and CRM · 2025
MyCoke Holiday Nostalgia
To boost Coca-Cola's B2B holiday sales, I developed and deployed an integrated digital campaign that leveraged nostalgic imagery across targeted emails and banner ads to drive seasonal product stocking among wholesale partners.
Digital campaign and CRM · 2025
Sprite holiday boost
To boost holiday sales, my team developed a comprehensive, ready-to-launch B2B digital campaign for Sprite that utilizes targeted ads and data-driven emails to incentivize wholesale partners and drive pre-season stocking.
UX Research • Web Design · Motion · 2024
Ranger-Guided, Virtually Explored
Long-form editorial platform for a climate-focused magazine. Scroll-driven storytelling with adaptive typography.
About
Designing the
human experience
If only UX was just about logic and wireframes. In digital design, pure utility is a fool's errand—users are walking, talking bundles of emotion, and they navigate digital spaces as such.
My job as a Senior Experience Director at VML is to help brands connect with those humans. Over the last 15 years, I’ve done exactly that for Sherwin-Williams, Hill’s Pet Nutrition, Coca-Cola, and Humana—fueling a 75% pitch win rate in 2025-26.
Using my deep background in branding and visual design, I bridge the gap between conceptual ideas and boundary-pushing solutions. I proactively integrate AI to rapidly prototype and empower cross-functional teams, ensuring we focus on what actually matters: elevating usability through strong visual hierarchy, thoughtful interaction patterns, and an accessible design language that gives a brand its pulse.
Because at the end of the day, the human experience is what counts. When I'm not designing digital ones, I'm out living my own—chasing new adventures, biking, and spending time with my husband and two amazing kids.
Figma
Prototyping
Motion Design
Design Systems
Data Visualization
Accessibility
User Research
Adobe Creative Cloud
Nano Bana Pro
Brand Visualization
Background
Experience
Senior Experience Designer, UI
VML
In digital design, pure utility is falling short of the mark—users navigate spaces with emotion, and my role as a Senior Experience Director at VML is to help brands connect with those humans. By blending a deep background in visual design with AI-driven prototyping, I empower teams to build boundary-pushing, accessible design systems that have fueled a 75% pitch win rate across major accounts like Sherwin-Williams and Coca-Cola. Ultimately, whether I'm crafting thoughtful interaction patterns or living my own adventures with my family, the human experience is at the center of everything I do.
2019 - 2026
Senior Designer
VML
Concepting, creating and polishing work for digital, brand and campaign materials in collaboration with VMLY&R's alignment teams, new business, and internal marketing. Working with all VMLY&R alignments, I create conceptual ideas, websites, social campaigns, presentations, and collateral materials for brands such as Wendy's, Tyson Foods, Edward Jones, Electrolux, Ford, Office Depot, TEDxKC and VMLY&R's internal marketing team. For new business, I collaborated with teams winning new business pitches for Russell Stovers, Bass Pro Shops, the International Olympic Committee, Sherwin Williams and many more.
2013 - 2019
Art Director
VML
Developing award-winning work, creating lasting brand identities and executing polished ideas through print and digital spaces. In collaboration with the Version team, I worked on brands such as Hotel Phillips, The Elms, Elmwood Reclaimed Timber, Executive Airshare, Nashville Convention and Visitors Corp. and endpolionow.org.
2011 - 2013
Assitant Art Director
Noble Advertising
Developing all marketing materials, websites and print and digital ads. As a member of the home and building team, consisting of TAMKO, AGC Glass, Behr, and VT Architectural Wood Doors, I presented conceptual work, coordinated with print and web production and executed those concepts across multiple mediums.
2011
Hello.
Contact
Let's make
something great.
Available for select projects, collaborations, and full-time roles. Always up for a good conversation.
Designer & User experience Director
Making design
people remember
Based in Kansas City · Available for freelance
Selected Work
Recent Projects
All case studies
Web Design Pitch • January 2026
Swan & Dolphin Innovative Web Design Approach
To win back the Walt Disney World Swan and Dolphin Resort account, I led the "Touch of Gold" website redesign. By collaborating with my team on a high-fidelity prototype, we highlighted practical AI applications like asset personalization alongside a compelling, aspirational narrative. This forward-thinking presentation successfully re-engaged the client and won back their business.
Brand and web design pitch • July 2025
Opill: Small Pill, Smart Support
To help women overcome privacy and accessibility barriers when managing the over-the-counter birth control Opill, we developed "Ona," an intuitive mobile app that empowers users to confidently take ownership of their reproductive health through discreet reminders, personalized tips, and customizable privacy features.
UI Design · Data Viz · 2025
Hill's Survey Insight Platform
We transformed our client's static survey reports into a dynamic, CMS-powered digital platform with interactive data visualizations, significantly improving accessibility and empowering stakeholders to make data-driven decisions.
Digital campaign and CRM · 2025
MyCoke Holiday Nostalgia
To boost Coca-Cola's B2B holiday sales, I developed and deployed an integrated digital campaign that leveraged nostalgic imagery across targeted emails and banner ads to drive seasonal product stocking among wholesale partners.
Digital campaign and CRM · 2025
Sprite holiday boost
To boost holiday sales, my team developed a comprehensive, ready-to-launch B2B digital campaign for Sprite that utilizes targeted ads and data-driven emails to incentivize wholesale partners and drive pre-season stocking.
UX Research • Web Design · Motion · 2024
Ranger-Guided, Virtually Explored
Long-form editorial platform for a climate-focused magazine. Scroll-driven storytelling with adaptive typography.
About
Designing the
human experience
If only UX was just about logic and wireframes. In digital design, pure utility is a fool's errand—users are walking, talking bundles of emotion, and they navigate digital spaces as such.
My job as a Senior Experience Director at VML is to help brands connect with those humans. Over the last 15 years, I’ve done exactly that for Sherwin-Williams, Hill’s Pet Nutrition, Coca-Cola, and Humana—fueling a 75% pitch win rate in 2025-26.
Using my deep background in branding and visual design, I bridge the gap between conceptual ideas and boundary-pushing solutions. I proactively integrate AI to rapidly prototype and empower cross-functional teams, ensuring we focus on what actually matters: elevating usability through strong visual hierarchy, thoughtful interaction patterns, and an accessible design language that gives a brand its pulse.
Because at the end of the day, the human experience is what counts. When I'm not designing digital ones, I'm out living my own—chasing new adventures, biking, and spending time with my husband and two amazing kids.
Figma
Prototyping
Motion Design
Design Systems
Data Visualization
Accessibility
User Research
Adobe Creative Cloud
Nano Bana Pro
Brand Visualization
Background
Experience
Senior Experience Designer, UI
VML
In digital design, pure utility is falling short of the mark—users navigate spaces with emotion, and my role as a Senior Experience Director at VML is to help brands connect with those humans. By blending a deep background in visual design with AI-driven prototyping, I empower teams to build boundary-pushing, accessible design systems that have fueled a 75% pitch win rate across major accounts like Sherwin-Williams and Coca-Cola. Ultimately, whether I'm crafting thoughtful interaction patterns or living my own adventures with my family, the human experience is at the center of everything I do.
2019 - 2026
Senior Designer
VML
Concepting, creating and polishing work for digital, brand and campaign materials in collaboration with VMLY&R's alignment teams, new business, and internal marketing. Working with all VMLY&R alignments, I create conceptual ideas, websites, social campaigns, presentations, and collateral materials for brands such as Wendy's, Tyson Foods, Edward Jones, Electrolux, Ford, Office Depot, TEDxKC and VMLY&R's internal marketing team. For new business, I collaborated with teams winning new business pitches for Russell Stovers, Bass Pro Shops, the International Olympic Committee, Sherwin Williams and many more.
2013 - 2019
Art Director
VML
Developing award-winning work, creating lasting brand identities and executing polished ideas through print and digital spaces. In collaboration with the Version team, I worked on brands such as Hotel Phillips, The Elms, Elmwood Reclaimed Timber, Executive Airshare, Nashville Convention and Visitors Corp. and endpolionow.org.
2011 - 2013
Assitant Art Director
Noble Advertising
Developing all marketing materials, websites and print and digital ads. As a member of the home and building team, consisting of TAMKO, AGC Glass, Behr, and VT Architectural Wood Doors, I presented conceptual work, coordinated with print and web production and executed those concepts across multiple mediums.
2011
Hello.
Contact
Let's make
something great.
Available for select projects, collaborations, and full-time roles. Always up for a good conversation.